The digital experience of our employees in the transformation

The objective of turning ourselves into a Data Driven, Agile company led us, in 2018, to create our Digital Transformation area. At Cepsa, we are firmly committed to evolution and continuous improvement. Digital technology helps us to detect problems and needs and to make decisions in the most agile way possible.

Since the launch of this area, we have developed digital products that have helped our businesses to be more efficient and sustainable. We have achieved this thanks to the participation of business specialists alongside professionals with digital discipline profiles such as Data Scientists or Data Engineers.

 cepsa people


Projects based on data, algorithms and visualization have highlighted the need to transfer these skills to all areas of the company. To achieve this scalability, we have put in place an innovative program in the sector, Cepsa Digital Experience (CDX), which provides employees with knowledge and skills relating to digital transformation from an experiential approach.

This training program focuses on the areas of Advanced Analytics, Data Engineering, Automatization and Agile Methodologies, and boasts ten different programs that provide the participating trainees with the necessary tools to apply to real day-to-day problems. All programs are divided into three blocks:
    • LEARNING: acquiring knowledge of new tools, methodologies, and/or digital disciplines and their application to the energy industry.
    • EXPERIENCE: integration into a Digital Transformation team in which trainees put into practice, with the assistance of a mentor, what they have learned in the previous phase to the development of a real product.
    • VALUE: design and solution of a real problem that occurs in the trainees' day-to-day work applying the acquired knowledge.

When the programs finish, the trainees go on join a practical community where they continue to share knowledge and trends relating to the various disciplines or to help with problem solving.







Labs: Digital research


The CDX program relies on the Labs research departments, made up of members of the Digital Transformation area, who research trends related to the application of new technology in the energy industry. The objective is to finish with a viable proof of concept or even a digital product to develop for the rest of the organization. The themes worked on appear subsequently in the CDX program catalog, thus having a model that is constantly reviewed and adapted.

"These methodologies teach you to cope with situations or projects that have a greater degree of uncertainty. It's important to be prepared to work in different ways."
Fátima Rodríguez de Rivera Meneses
Scrum Master Program Participant
"Through putting these skills into practice and the experience in initiatives and real products, we will achieve the upskilling of our employees."
Arturo López-Brea Giménez
Product Owner CDX