THE VALUE OF THE CEPSA BRAND

At Cepsa we are generators of energy. This is a great privilege, but also a great responsibility that we look to achieve striving for excellence and with the support of our three pillars.

    1. technical culture

      Is based on specialization, efficiency, and knowledge, which means we can offer you the best energy solutions.

    2. service vocation

      Makes us unique and can be seen in our close customer relations, flexibility, and social commitment.

    3. global vision

      Drives us to be one of the most important international energy companies.

Our identity is what makes us different. And we transmit this through all the spheres of our business:

Culture and behavior

Our way of working is highlighted in our mission, vision, and values. They are always present in our daily work, in how we act, working as a team, or in our attitude to continuously improve.

Environment

Our points of sales, industrial plants, offices and the other installations where we work all breathe Cepsa’s DNA. An example of this is our headquarters, the Cepsa Tower, a real symbol of energy efficiency that has become part of Madrid’s skyline.

Products and services

All the products and services we offer are aimed at meeting the energy needs of our customers, wherever they may be. Through our products we make our technology ready for people to use and try to improve their daily lives.

Communications:

  • Through the words and images that we communicate. All that we tell our public reflects a unique personality. And all our messages are clear and transmit concepts such as leadership, progress, and sustainability.

OUR VALUES, THE HEART OF OUR ENERGY

We want to be a global company of choice and we have strong brand values. We believe in them and they are the motor that drives us in all we do. People’s safety inside and outside work is our priority. We maintain our commitment to sustainability protecting the environment of the communities where we operate and invest to continuously improve through talent, technical ability, and knowledge. Solidarity makes us see the greater good, and we strive to achieve our goals of honesty, integrity, and respect, thanks to our leadership ability.

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If you have any queries, you can write to us at brand@cepsa.com

We tell you in first person about our mission, vision and Cepsa values.

Cepsa's Identity manual
Cepsa’s logos
 

Our brand history

2014

We update our brand. The color red remains, but now it is joined by bright, clean, technological backdrops.

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2012

We slightly redesign the symbol and color and strengthen of one of the emblems of our Company, the color red.

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1994

We simplify the version and colors of our brand to reflect the integration, values and quality of the Cepsa group.

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1991

Cepsa’s group of companies gains even more clout through the logo. Our brand evolves to a more balanced and harmonious design.

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1977

We recover the original design of the star to represent the integration of our oil businesses. We add the strength and vitality of the color red, which also serves to highlight our Spanish roots.

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1972

We add a new style to the brand just as we expanded our oil and petrochemicals business.

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1951

We used the symbol of the Teide mountain in Tenerife, where we built our first refinery, and its strategic position between three continents: Europe, Africa, and America.

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1929

In Cepsa’s first brand, we reflect our international reach, and our origin linked to oil exploration and production.

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