We understand digital transformation as a growth driver and a fundamental axis to accelerate the energy transition.
Green Digital Approach
We promote the construction of digital solutions to support sustainability by incorporating indicators that help prioritize those initiatives to support the energy transition and decarbonization.
With a Green digital approach, which means building “green” solutions starting with the design and development phase. Defining a series of standards and tools that allow us to measure and be carbon neutral.
People-centered digitization
We work on the democratization of data by creating an ecosystem of solutions based on Data and Artificial Intelligence (AI) that allows our professionals to access data in a simple and orderly way to extract value from it and help them in decision making.
To this end, the development of our teams’ capabilities is key. Through our digital training model, we transform the company by providing employees with the knowledge and skills necessary to generate autonomy and make them the driving force behind the digital transformation. Data, Artificial Intelligence, Internet of Things, Development and Agile and Change Management.
Digital Strategy 2023-2027
Digital native plants (HVO)
Construction of digital native plants (HVO) from the design, construction and operation phase using technologies such as AI, IoT, digital twin... with will drive the energy transition. These technologies will be fundamental to improving operational efficiency and maintaining our assets, improving safety in all our processes.
Digital control Tower
Digital control Tower will be an extension of all this monitoring and will permit the integration of parameters related to the entire value chain, such as supply forecasting, demand forecasting, availability, traceability, etc.....
Decarbonization platform
Decarbonization platform to promote Cepsa's decarbonization and that of its customers. We use data, IoT and artificial intelligence to measure our emissions in real time, forecast our decarbonization progress, and help measure our customers' carbon footprints.
Energy Parks
We use data, the internet of things (IoT) and artificial intelligence (AI) to improve efficiency in our energy parks. Improving performance in our operations through the use of AI, monitoring and smart management of our assets and capturing new data that brings value to the business with the use of IoT.
HSEQ Platform
Safety is one of Cepsa's principles and for this reason, we will build a platform that helps our employees by integrating relevant health, safety, risk and environmental information so we can develop solutions that allow visualization and monitoring relevant to decision making.
Sustainable mobility
Service stations
Use technology to build solutions that drive sustainable mobility and improve customer experience. Transforming service stations into ultra-convenience spaces where data, analytics, IoT and building cloud solutions will drive improved customer experience and sustainable mobility (Sustainable wash, multi-energy on-road).
Electric mobility ecosystem
We will use these technologies to generate an electric mobility ecosystem, building our own ultra-fast charging network.
Creation of solutions
Through solutions such as the Cepsa Gow app, we guarantee the improvement of the customer experience and develop a loyalty program to add value to the customer.
- Adding value to the customer: with solutions such as the Cepsa Gow App, we guarantee an improved customer experience and develop a loyalty program.
- Improving the customer experience: we use data, analytics and the IoT to build solutions that allow us to turn service stations into ultra-convenience spaces.
- By boosting sustainable mobility, thanks to technology we will be able to build our own ultra-fast charging network.
Open innovation
To accelerate the energy transition, we need to connect with the innovation ecosystem and use it as a lever to develop new initiatives that improve our efficiency and generate new revenues. To this end, we have launched the Open Innovation program, which will enable us to forge alliances, collaborate and find synergies.
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