The Cepsa brand as an essential asset
We have been part of our customers' lives since 1929, changing and evolving to respond to the real needs of society, reflecting the values that drive us and the reason we do what we do to better connect with our audience. Our brand synthesizes and expresses all of this, making it an essential asset for our company that symbolizes who we are.
With it, we have built our own firm, integrated vision, aligned from the inside out, providing us with a framework for action beyond the short term, helping to optimize the connection with our audiences and to consolidate our notoriety, reputation and trust over the years.
Our brand represents what sets us apart, so we transmit it in all areas of our business, adding real value.
CULTURE AND BEHAVIOR
The way we work is nurtured by our purpose, our vision and our values, present day after day in our attitude, in how we work as a team, how we act and how we relate to all our audiences, creating value and a better future for all.
SETTINGS
In any contact with Cepsa, our identity is always present from beginning to end. For example, in spaces such as our headquarters, Torre Cepsa, a symbol of energy efficiency, dynamism and progress that represents us as a brand.
PRODUCTS AND SERVICES
We seek to improve the quality of life of our customers, putting technology and our attitude at their service. Together, always in line with our values, we want to transform energy and mobility to improve the world. With the backing of Cepsa's trust, our offer is aimed at providing solutions to society and our customers, who are at the center of our activity.
COMMUNICATION
Everything we convey to our audiences, whether with words or images, from the
advertising to our customer service, reflects our personality. Our messages are clear, honest, familiar and convey concepts such as leadership, progress, optimism and sustainability.
