- The company promotes the design of digital experiences that empower its professionals and are differentiating for its customers, in order to address the challenges posed by the energy transition with intelligent solutions
- Cepsa held the first edition of the 'Industrial Xperience Summit' at its headquarters, with the participation of experts in product design, applications and digital tools that improve the user experience
- At this meeting, Cepsa presented as a use case its application for Energy Parks employees focused on the user
The event was attended by Víctor Calvo-Sotelo, CEO of DigitalES and former Secretary of State for Telecommunications, and experts from different companies, such as AXPE Consulting, Cepsa, Grupo Día, General Technologies Consulting, Getronic, Keepler and Minsait. The conference included different presentations on the use cases and success stories of the various companies, who were able to share their vision of the user experience in their environment, and the measures they are developing to optimize this process.
Víctor Calvo-Sotelo, CEO of DigitalES, highlighted at the opening the disruptive effect of technologies such as artificial intelligence, 5G and, in the near future, 6G: "The combination of software and data in the digital world will help to address the great challenge of climate change and develop cleaner economies. Moreover, what is truly transformative is not the technologies, but the people."
For his part, David Villaseca, Cepsa's Digital Transformation Director, wanted to highlight the digital transformation process that companies are facing and to explore in more depth the current situation in which Cepsa finds itself: