Our visual identity has transformed over time to become what it is today. A recognized brand, with a coherent identity, capable of transmitting all that we are.
Each element is the result of how Cepsa has evolved to better adapt to the reality of each moment.
Our brand history
2014
We update our brand. The color red remains, but now it is joined by bright, clean, technological backdrops.
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2012
We slightly redesign the symbol and color and strengthen of one of the emblems of our Company, the color red.
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1994
We simplify the version and colors of our brand to reflect the integration, values and quality of the Cepsa group.
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1991
Cepsa’s group of companies gains even more clout through the logo. Our brand evolves to a more balanced and harmonious design.
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1977
We recover the original design of the star to represent the integration of our oil businesses. We add the strength and vitality of the color red, which also serves to highlight our Spanish roots.
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1972
We add a new style to the brand just as we expanded our oil and petrochemicals business.
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1951
We used the symbol of the Teide mountain in Tenerife, where we built our first refinery, and its strategic position between three continents: Europe, Africa, and America.
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1929
In Cepsa’s first brand, we reflect our international reach, and our origin linked to oil exploration and production.
Our logo is the symbol that identifies us, with which we lead everything we do and everything we are.
If you have any queries, you can write to us at brand@cepsa.com